All Images: DigVentures, unless otherwise stated

Deep impact: Can social value save archaeology from extinction?

As CIfA’s code of conduct states, ‘fuller understanding of the past provided by archaeology is part of society’s common heritage and it should be available to everyone’. So, how can we make sure that archaeology is accessible to as many people as possible? Lisa Westcott Wilkins considers the future of our field.
Start
On 7 July 2012, the eyes of the world were focused on London in anticipation of the start of the Olympic and Paralympic Games. Just over 100 miles to the north, though, my eyes instead beheld a gargantuan, full-scale, bouncy castle replica of Stonehenge, dappled with the collapsed and sweaty bodies of a very red Francis Pryor and several members of the DigVentures team attempting to catch their breath after an hour of vigorous jumping among the inflatable trilithons. This unlikely moment, dreamed into being by artist and ‘instigator of social interventions’ Jeremy Deller, was one of the flagship events of the London 2012 Cultural Olympiad public arts festival. Its installation at Flag

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